A Decade of Innovation and Excellence
In the ever-evolving world of automobiles, partnerships that stand the test of time are rare. Today, one such remarkable collaboration was celebrated as TVS Motor Company and BMW Motorrad marked a decade of their partnership.
TVS Motor Company, commemorated this significant milestone by rolling out the 150,000th unit of BMW Motorrad’s 310cc series of motorcycles. This impressive feat took place at TVS Motor’s Hosur facility, with Mr. KN Radhakrishnan, Director & CEO of TVS Motor Company, and Dr. Markus Schramm, Head of BMW Motorrad, at the helm.
The success of this partnership can be attributed to the shared values of innovation, quality, customer satisfaction, and engineering excellence.
In line with the evolving landscape of the automotive industry, TVS Motor and BMW Motorrad have extended and expanded their partnership. This expansion includes collaborative efforts on new platforms and future technologies, with a particular focus on electric vehicles.
This focus will be quite interesting for Indian consumers, as there will be a more direct transfer of EV technology to the Indian market.
As part of this renewed partnership, the production of the BMW CE 02 has commenced at TVS Motor’s Hosur manufacturing plant.
Mr. Radhakrishnan expressed his enthusiasm for this collaboration, highlighting their alignment with the global vision for growth through electric vehicles. He emphasized the importance of the partnership, which has already produced five exceptional products in the 310cc series, including the recent TVS Apache RTR 310. These products have been embraced by enthusiasts in over.
Dr. Markus Schramm, Head of BMW Motorrad, emphasized the impressive success of this partnership. He noted that what began a decade ago has evolved into an extraordinary success story. The BMW G 310 R and BMW G 310 GS single-cylinder models, developed as part of this collaboration, continue to enjoy unrivalled popularity and contribute significantly to BMW Motorrad’s global success.
The production of the CE 02 marks a significant milestone in TVS Motor Company and BMW Motorrad Celebrate 10-Year Partnership.